Ricky Gervais, ambassador for Cruelty Free International, a new global non-profit organisation established by BUAV, is backing a campaign to end product testing on animals.

Cruelty Free International will work with politicians, regulators and partner organisations worldwide, placing the issue of animal testing on the agenda of governments for the first time. Gervais said 'Animal testing for cosmetics is still allowed in most of the world. That means thousands of animals can continue to die for the sake of a new shampoo. We urgently need a worldwide ban on this cruel and unnecessary suffering'.